john martinelli

There was once a man who went around to house owners and offered every week to cut their grass. When he was looking to sell his business, an appraiser told him that he didn’t have a business to sell – it was simply a habit of the house owners to want their grass cut.

However, the man re-approached his appraiser when all of the house owners agreed on contract to have their grass cut every week. Now that the man had a list of clients rather than just prospects, his business now had true value.

This same idea holds true for CPA campaigns. Rather than just brokering traffic, is there more and more value being added to your business daily? If all of a sudden your main traffic source, niche, or marketing method was unusable, would there still value attached to your online business?

This means rather than just scaling your paid traffic, are you using your traffic in the best way possible? Are you building a valuable list, or are you helping someone else build theirs?

Follow the process, and position yourself in the best way possible.

-John