Rebirth of CPA Campaigns
There was a social psychology experiment performed where four actors and one test subject were to compare several lines of differing length. Once compared, the 4 actors would voice their opinions first, then the “real” test subject would voice his last.
It turned out that when the test subject made his answer only internally, almost 50% of the time his answer would change.
When the test subject was forced to write his answer down, then to discard it, his answer would only change 25% of the time.
However, when the test subject was forced to write his answer down, then hand his decision over to the experimenter, the subject would almost never change from the original decision.
Based on this experiment, I feel like people in general are much more prone to following through with their plans when they are made public. It’s much more difficult to back out of a decision once you’re expected to follow through.
Continuing with this idea, I’ve decided to officially declare some of the goals I’m currently working on. With college starting up, my time is more limited and it’s a little more difficult to focus on my campaigns. I’ve decided to start fresh with CPA and focus on one primary niche before expanding my reach. The plan is to really enter this markets and a hold solid position before diversifying my CPA portfolio.
This morning, I’ve launched a new campaign – a dating offer direct-linked on Faceboook. While the data comes back during the next few days, I’ll be optimizing my campaign extensively. By August 1st (7 days), I will be consistently generating 50 conversions per day on this offer. Adspend and commission information will be posted daily, as well as what exactly I’m doing to refine my campaigns.
This will hopefully provide some solid insight into the actual mechanics of how a campaign is first set up, how its monitored and managed, and how its optimized and refined as it matures.
This offer is being run on Profit Kings Media, a fantastic network that is really making waves in the affiliate marketing community.
-John