john martinelli

Hey,

If you’re trying to get the much chased 9 and 10 quality scores from Google AdWords, keep reading. First though, find out your market’s demand for your offer with Google Insights.

Step 1) Enter your ‘root’ keyword into the Google Keyword Tool. For example, ‘dog training’.

Step 2) While staying super relevant to your audience, pick the top 10 most searched terms. For example, ‘dog training, dog obedience training, training a dog, dog training school, dog training classes, training your dog, dog behavior training, best dog training, dog training online, obedience training dogs’.

Step 3) Repeat this process of entering the top 10 most searched terms with all of these keywords, drilling down DEEP, until you see the majority of bids at $0.05. That’s when you know you’re at about the right level – not too specific, so you’re still getting traffic, but specific enough, so you’re not paying $4 a click.

Step 4) Combine all of your keywords and run them through (okay, I lied… we’re using a tool, but you could do this by hand… and this isn’t technically part of the keyword research ) my longtail filtering script. Remove keyword phrases with less than 3 words, and more than 9.

Step 5) Optimize your landing site around these keywords. If you’re using WordPress, create categories in a vertical fashion, rather than laterally. For example, rather than ‘dog training’ and ‘canine training’ and ‘dog lessons’, you should be doing something like: ‘dog training’, ‘dog training at home’, ‘best dog training at home’. You get the picture. This is AMAZING for boosting your quality score.

There you go. You now have a laser-targeted keyword list ready to target with PPC. Now you can feed these into AdWords. I have been getting CTRs of 10 to 100% on every keyword with clicks in some of my campaigns using this exact formula.

Enjoy.
-John