Too Much Competition vs. Too Little Traffic
Hey there,
A lot of people get ready to go into a niche. They’re super motivated.
Then they start doing keyword research and realize that there are literally hundreds of advertisers competing in their niche. What’s the deal?
Well, you don’t have to be the best marketer to succeed in a niche. You just have to be the best marketer in that niche. There might be some marketing masterminds targeting “Lasik Surgery”, but perhaps “Lasik Surgery in Boise” is a much easier niche to break into.
Besides drilling down your niche to sub-niches and even micro-niches, you can try different avenues of advertising. Rather than just AdWords, experiment with some of the following.
- MSN / Yahoo Pay-Per-Click
- 2nd Tier Pay-Per-Click (7Search has clicks for as low as $0.01)
- Pulse360 for miniature media buys on sites like USAToday.com
- Pay-Per-View
- Twitter and other social media
- Your list
Another great idea – rather than promoting your offer directly, you can promote a general offer as a free giveaway to incentivize an opt-in. That way, not only will you have the leverage of continual contact with your lead to cross-promote similar products, they’re more likely to buy them since you’re giving valuable free content away.
Good luck!
-John