john martinelli

There are generally two types of people when it comes to people getting into internet marketing.

First, you’ve got people who think it’s impossible to make money online, no matter how much detail is given about how it works. It’s just… “impossible”, until they make that first sale.

Then, you’ve got the people who put their goals so far ahead of their current situation that it’s difficult to get in the right direction. For example, “I want to make $100,000 a day.” That’s perfectly fine… but how? Without direction, you’re just going to be walking in place.

That’s why I like to break things down to the smallest elements, so I can literally take everything piece by piece, so I know exactly what my next task to complete is.

Let’s say you want to be doing $900 a day. It makes it easier when you break it down with “real figures” rather than some monetary projection. Let’s say you’re promoting an offer that pays $37 per sale.

This means you have to make 24-25 sales a day to hit your goal. If your offer is converting at 10%, then you know you have to drive 240 to 250 people a day to your site. By breaking it down piece by piece and turning dollar signs into real figures, your goals become much more of an achievable reality than a dream.

Say you don’t drive 240 to 250 people one day. Write more ads, find more keywords, find more advertising avenues. Scale your PPC campaigns to other search engines.

Or perhaps, your conversion rate drops to 5% instead of the original 10%. That means you’re going to have to drive 480 to 500 people a day to achieve that goal, or you’re going to have to improve your sales process. Split-test your landing page, offer, and work on more ways to pre-sell your visitors.

Do more of what works and less of what doesn’t. Make decisions based off of the data, and you’re moving in the right direction. The key is to continue moving forward, and working through any setbacks.

“If you never take your eyes off your goals, you will never see an opportunity to fail.”

-John